An app that helps you feel safe in uncomfortable situations. Available for both iOS and Android.
We spent roughly a month on qualitative research and competitive analysis. We also talked directly to potential users to ascertain when and where they might use this app.
After exploring a series of possible user journeys, we defined an initial scope to begin building the back-end architecture in parallel with the product design.
We spent an additional two weeks exploring design ideas. After a few iterations, we decided on two scenarios and tested both options and treatments. Once we had our final design, we presented it to stakeholders and got a green light to move on with production.
Within the first month our app became a huge success with more than thousand of downloads.
